About me
The tech world is in a state of upheaval: we have all the tools at our fingertips to simplify our companies and, above all, our lives. Nevertheless, many people feel overwhelmed by the mass of possibilities. That's why I love to understand, simplify or create new systems, made for humans. With a mix of data, marketing experience, automation and the power of AI.
Skills
Let's have a look at my toolbox 🛠️
(AI-) SEO
Preparing for the future of SEO in an AI-driven world: I love semantics developed for machines and content resonating with people. I prefer entities to keywords, having a secret crush on knowledge graphs. Diving deep into the technical aspects of SEO.
SEA
My heart beats for customer-journey centric approaches to identify highly valuable inbound opportunities. I consider highly relevant inbound search campaigns to be a must-have in any paid digital marketing strategy.
Digital Analytics
Having worked in several specialist roles in Digital Analytics, I can promise: Something WILL go wrong (or maybe already is). Let's face it: No pain, no insights, no decisions. Luckily, there's always a solution!
Automation
Always on the hunt for the next timesaver I can build - using Python, JavaScript (+ Ads Script / Google Apps Script), Large-Language Models, API's
Python & JS
I am not an elite dev, but I love coding. Thanks god I found Python & JS ❤️. I believe that writing code unlocks independency on many levels and allows anyone to manifest ideas faster.
Web Scraping / API's
Identifying unstructured data sources, working with headless browsers, solving the DOM-riddle, filling a database, turning the data into insights.